When an album or single sells for over one million units it is awarded platinum certification. This comes in the form of a platinum-plated LP. Every time it sells a million copies this happens. So whenever a song or album goes double or triple platinum that means it has sold two to three million units. So what happens when a single goes ten times platinum? Just ask the Chainsmokers.
Fans of both the Chainsmokers and Halsey got a real Instagram treat last month when the artists posted some exciting news via photo. The artists collaborate smash hit “Closer”, which was released back in 2016, has gained diamond certification. Diamond certification is what the RIAA calls ten times platinum. It is a huge accomplishment and a testament to the popularity of what was by far their biggest hit of 2016.
“Closer” tells the story of two ex-lovers finding each other again by chance. It is the story of a unexpected hook up that bears no promise of going anywhere. The story is just as ambiguous as the lyrics that tell it. Underscored by a catchy beat, the song is definitely the kind that will crawl into your brain and stay there. It is done in typical Chainsmokers fashion. The lyrics tell a relatable story, pulled from their actual lives, and feature Andrew Taggart on lead vocals.
Although these are known mainstays today, back in 2016 they were still relatively new. As was Halsey. The singer was still a fresh face to the music industry in 2016. “Closer” was the hit that made her career and served as her first breakout. It also made Pall and Taggart recognized artists. The duo had formed back in 2012, and had been trying to seperate themselves from the EDM flock since their breakout in 2014. 2014 was the year of their breakout single, “#Selfie“. The duo quickly rose to fame but began changing their style. Taggart began taking lead vocals which most EDM artists never do. Now in the wake of a very active 2018 all three artists have had a decent blast from the past. Diamond certification is a much sought after achievement.