Gustavo Martinez: A Traditional Approach To Marketing In A New Era

When businesses are just getting their start, there is a lot that the entrepreneurs behind them might now know. When it comes to marketing a brand, experts like Gustavo Martinez who has been in the marketing and advertising industry for more than 35 years can offer advice that could give your business a better chance at thriving through business acceleration. While every successful business grows, accelerating this growth can help in many different ways including making the companies more effective and more flexible when it comes to adapting to change. After partnering with UV Business Acceleration, Gustavo Martinez has been working with the firm to help develop a business acceleration model that is definitive at helping improve the odds for startups. With 90% of startups going under within just three years, it’s clear that there is a lot of room for optimization.


When businesses are first getting their start, Gustavo Martinez can help them to avoid some of the guesswork through his consulting advice. While he may have changed his career path from serving as the President and CEO of large advertising firms, he is happy to be able to get back to his roots in the world of marketing consulting. It is becoming more and more competitive when it comes to startups and most of them just don’t have the time to deal with too much trial and error when it comes to their business decisions. That is why so many of them are starting to rely on the techniques suggested by seasoned and credentialed consultants like Gustavo Martinez and his partners at UV Business Acceleration.


Before moving back to the world of consulting, Gustavo Martinez had been serving in the role of Chief Executive Officer of J. Walter Thompson Worldwide. In the past, he had also served as President for Mather, Ogilvy, and McCann World Group. After being able to prove his ability in his first positions at Price Waterhouse and Henkel, he was able to move up in the marketing world rather quickly. Through hard work and talent, Gustavo Martinez was able to thrive in the world of advertising.


He holds a Ph.D. from the Universidad de Barcelona in Economics. While he was born in the country of Buenos Aires, he was raised in Spain and Italy. He is fluent in multiple languages and can speak Italian, English, Spanish, and Portuguese. In addition to his role in business, Gustavo Martinez has also taught the subjects of Marketing and Economics at several different business schools. In his free time, the marketing expert is passionate about sports including those of skiing and golf. Currently, he lives in Barcelona, Spain and does a great deal of work within the European Union.


For updates, follow Gustavo Martinez on twitter.


Victories of Nitin Khanna

Successes in business bring more customers and resources. Many firm owners know the right time to induce their plans in the company to attain achievements. Nitin Khanna has brought his venture into its accomplishments through the goals he sets to follow as his plan for his breakthrough. Through MergerTech, he has enabled other companies to connect with their ideal mergers. Firms that have shown an interest in acquiring other ventures have successfully through the facts services that the entrepreneur offers in his venture.

Nitin Khanna brings a lot of expertise in the investment industry. He uses his high knowledge to impact other companies by helping them turn out as the best. Besides, he is keen on the policies he implements in his venture as he is aware that every step that he partakes in its operations affect it in different ways that are at times unpredictable. He has served in other businesses through which he helped them continue achieving progress and proven to people as the best. He has transformed ventures into multimillion companies that have not only created high employment to people, but it has also brought higher achievements in transforming the economic status of various countries.

He believes in the impact of technology in the globe. The strong drive and passion he has towards the technology have driven him to invest in its use and this has facilitated the operations in her companies. Nitin Khanna uses a combination of skills to keep his enterprise on top. Innovation and dedication have always guided him in his work. He focuses on creativity to come up with new trends that enable him to avoid any delays that other ventures experience when they fail to pay attention to the issues that their clients point out.

Nitin Khanna is organized as a leader e puts his attention towards addressing the issues that he knows will bring a huge change in his venture before attending to the minor issues that may only bring a little impact in his company. His keenness as a leader has saved him from failures that could cause him more trouble in terms of expenditures.

More on Nitin victories can be found here


Marc Beer and Optimizing for Good Returns

Marc Beer knows all about preservation and the quality of life increases that are needed as a person is able to grow and invest in corporations and people. As someone that realizes that the future is built by compelling people Marc Beer always looks for the best and brightest in people.


For entrepreneurs, this holds a lesson of simply sticking to their objectives and believing in their vision even in the face of difficulties. As long as they are taking the right steps towards creating something that has never been done before, they would be able to amaze the world with what they have to offer and end up scaling their venture to new heights. 


Of course, finding the right kind of people who believe in you and your vision would be imperative to your success. If you work with someone who does not have faith in what you are doing, whether they are your investors or your team members, then it could shake your own confidence in what you are trying to achieve. 


Keeping this in mind, make sure to work with people who let you persevere with your objectives rather than bringing them down. That is one of the most important parts of creating something unique out of nothing. 


Remember, like Marc Beer knows the first point is to keep your costs low. The second one is to use the low cost of funding money to flip it into something that will allow for regular cash flows each day.


Act as a bank. 


A bank may receive deposits from others. The bank lends a portion of that money out to others and then receives higher interest on that money, steadily increasing their profits on a regular basis. 


Marc Beer knows that one must always account for the total cost of conducting business. The total cost of conducting business includes the man-hours, the manpower, the excess costs that are not part of the direct costs bucket.  Learn more:


All of these costs add up and may show that there is an under-performance. For instance, a company must account for marketing, advertising, acquisition of customers, maintenance, etc. The higher these costs are the more that the business becomes less viable. 


Even further, if these costs continue to expand over time while revenues remain stagnant, the worse it is. As such, an entity that can see that there are ways to minimize costs and build on top of the current process to increase revenues at low costs is a sure company to bet on.


Focus on the future like Marc beer and understand that the present is here for you to act in a productive manner. Don’t waste your time and make sure to seize the moment. Follow Marc Beer on Facebook

Marc Beer

Mark Beer is an excellent example of successful biotechnology and pharmaceutical executive. He is not a scientist or a doctor but he knows how to run the business side of a pharmaceutical and biotechnology company. Marc Beer graduated from the University of Miami and he has 25 years of experience in the biotechnology and pharmaceutical industries. MarcBeer founded a company called Renovia. Marc Beer founded the company with two doctors by the names of Dr. Sam Pulliam and Dr. Jose Boharquez. The doctors are in charge of all the research aspects of the company and Marc Beer runs everything on the executive and technical side of the company. He has held multiple executive positions with other pharmaceutical and biotechnology companies such as Genzyme, Abbott Labs, and ViaCell.


The work that Marc Beer and his team are doing is currently non-profitable at this point they are still in the early start-up phase of Renovia. Marc Beer and his team are focused on helping the 13 million women who are suffering from pelvic disorders. So at this point, the research and getting funding for the research is more important than putting money in his and his team pockets. Marc Beer has started multiple biotech startups and these are some of the most captex intensive businesses that you can start. An example you can start a retail store and penny-pinch every aspect of the business and hire employees that are lower at the end of the education spectrum and make massive profits. When it comes to the advanced science, biotech, and the medical industry there is no cheap way out. You have to employ the best and the brightest because mistakes can not be made. If mistakes are made they can be life-threatening and extremely dangerous to the general public.


Renovia’s exact research requires the best talent, the best equipment, and the best facilities to conduct the research that is needed to find a cure or medication that effectively treat pelvic diseases in a non-invasive manner. Marc Beer states from past experiences that medical startups can be unprofitable for 5 years and up to a decade but once they have developed a great product that has been patented and FDA approved the profits will be uncapped and beyond belief. Marc Beer and his team are determined to create products that work for women. He’s not going to cut any corners or cost until the mission is complete. They have put profits on the back burner and are focused on getting the product perfected to help these 13 million women in the United States. Once they provide a beneficial product then the profits will come. Learn more:

Dr. Ira Kirschenbaum Explains Why People Are Needing Knee Replacement Surgery At Ever Younger Ages

Dr. Ira Kirschenbaum, a leading orthopedic surgeon, says that obesity is one of the main causes of people’s knees and hips breaking down at younger ages than they had in the past. He points to a study that the American Academy of Orthopaedic Surgeon recently conducted. The average age of people who need these types of surgeries dropped to 65 from 66 in just one year.

He is the director of orthopeadics at Bronxcare Health System. Dr. Ira Kirschenbaum regularly performs knee and joint replacement surgery in addition to shoulder surgery. He says that just 10 pounds of weight can cause a lot of damage to joints. Every excess pound a person weight puts an extra four pounds of pressure on their knees and hips. Their joints are compressed too much which causes the cartilage and other soft tissues to wear away leading to surgery.

He gives people an experiment to try. Dr. Ira Kirschenbaum says to pick up something weighing 10 pounds and walk around with it. Notice the feeling in your knees and feel how there is extra pressure on them. This is why after people lose some weight they will say they, “Feel so light on my feet”.

Dr. Ira Kirschenbaum says that surgery doesn’t always need to be the answer, though, and he will often recommend other interventions. This can include eating a better diet, getting more exercise, or doing specific exercise to help joints. He will also sometime recommend to his patients that they change their work habits.

He is a nationally recognized expert when it comes to orthopedics. Dr. Ira Kirschenbaum has been an orthopedic surgeon since 1991. Additionally, he lectures on this subject at medical schools. He is also very involved in other industries such as information technology.

Book an appointment to see Dr. Ira here

Todd Levine- The Best Real Estate Litigation Lawyer In 2019

Todd Levine is a founding lawyer of Miami-based Kluger Kaplan, Silverman, Katzen & Levine, P.L. He is a notable figure in this law firm because of the role he has played in giving it a good name. As a specialist in real estate litigation in the United States, Levine has proved his skills and ability to defend clients inside and outside the courtroom. He puts the right efforts towards achieving the right decision for his clients. He is also known for his love for music and art. He loves applying analytical and creative skills involved in learning and composing music in his legal practice. He finds it easy to win cases by applying creativity in creating a winning strategy. Also, Todd Levine finds it easy to explain his cases in a simple language that can be understood by everyone because of applying the analytical skills used in music.

Todd Levine believes that it is the hard work he has showed in his work that makes him successful. He has spent many years building successful winning strategies for courtroom battles. He prepares in advance for his cases such that he can counter any legal arguments that are brought against him the courtroom. When handling his cases, he considers more than one options. He believes that the trick to winning cases is being open to many possibilities. When you are prepared for multiple possibilities, it will be much easier to counter the arguments with solid facts.

Kluger Kaplan, Silverman, Katzen & Levine, P.L has been named the best law firm in America for 2019 because of the contributions of partners such as Todd Levine. During this year’s event, individual lawyers in this firm were also recognized for their good performance in different fields. For instance, Todd Levine was recognized for being the best real estate litigation lawyer. Other lawyers in the law firm were also recognized.

Learn more about Levine here

Marc Beer Role to the Health Industry

Marc Beer is a prominent businessman excelling in biotechnology, commercialization, and pharmaceuticals. He has over 25vyaers of experience in these fields making significant contributions and providing solutions to many health problems. Marc Beer is devoted to learn and share his experiences to create a better health industry where people needs are met. As a graduate from Miami University Marc Beer has extensive skills and expertise to run the health business. He has worked in several companies serving at the top positions to ensure that he makes significant changes and provides various diagnostics for different diseases.


Previously Marc Beer served at the Good Start Genetics as the founder and the Chair of the board of directors later at the Abbot Laboratories where he made significant contributions. Marc Beer has also worked at Genzyme as the Vice President and ensured that the company was traded publicly and later joined Viacell Company where he played a significant role in changing the structure of the organization in the company. Viacell dealt with the collection, Preservation, and improvement of Umbilical cord blood stem cells and Marc Beer provided his service for about seven years.


Later Marc Beer joined forces with Ramon Iglesias to launch Renovia Company based in the Boston United States and dealing with a variety of services including providing solutions for women suffering from urinary incontinence. Marc Beer raised money used in constructing a health center based in Boston that has several experts devoted to research and provide solutions to treat urinary incontinence including pelvic disorder. Marc Beer works closely with the Renovia management team to ensure there is smooth running and all patients are treated with respect and dignity in each level. He has made a significant contribution to the health industry including the creation of Leva Digital product fitted with all the necessary kits to help improve the strength of pelvic muscles. Learn more:


Recently Marc Beer received an appointment from LumeNXT to serve as the head of the board of directors. LumeNXT is a private company focused on Surgical Illumination. They appointed Marc Beer for his extensive skills and experience in the health industry. As the char of the board, Marc Beer will be able to share his ideas with the other surgeons and engineers. LumeNXT has adopted the use of proprietary technology to ensure that all their patients are provided with high quality services.


The co-founder of LumeNXT Paul Rhyne shared that with Marc Beer on the team of surgeons providing his extensive skills and experience the company will be able to conduct many successful surgeries as well as increase the logistics of the company. LumeNXT uses modern advanced technology to perform operations; some of the techniques used include heat reduction mechanism to aid in the surgery effectiveness process.

“CEO Marc Bell Leads Renovia in Raising $42 Million in Funding “

Renovia Inc. (“Renovia”) is a startup firm focused on new innovations regarding women’s health. Renovia was co-founded by Marc Beer. Through his leadership as Chief Executive Officer (CEO) of the firm, they have secured a Series B round of funding to the tune of $32 million together with $10 million in venture debt. The funding will be used to expand the efforts of Renovia to develop products to treat and improve the health of millions of women affected by pelvic floor disorders such as urinary incontinence. The first such product developed by Renovia, Leva, was approved by the Food and Drug Administration (FDA) in April of 2018.


This round of funding was backed by three leading investors in the healthcare sector: Perceptive Advisors, Ascension Ventures and the Longwood Fund. Doubtless, the confidence in Renovia’s research and development efforts expressed by these investors is due to the stellar reputation of Renovia’s co-founder and CEO, Marc Beer. Mr. Beer previously worked as a strategic consultant at the publically traded biotechnology firm OvaScience (Nasdaq: OVAS). In August 2018, OvaScience indicated that they would be merging with Millendo Therapeutics.


Marc Beer boasts an executive career that has spanned over 25 years. This includes development and market launch expertise in diagnostic, device, biotech and pharmaceutical enterprises. Mr. Beer was the founding CEO of  ViaCell back in April of 2000. This biotech firm developed unique products focused on umbilical cord blood stem cells. Under Beer’s leadership, ViaCell grew into a company of over 300 employees. They went public in 2005 and were subsequently acquired by PerkinElmer (NYSE: PKI) in 2007. During his tenure at ViaCell, Mr. Beer was also a member of the Board of Directors at Erytech Pharma (Nasdaq: EPYP). Learn more:


Before taking on his role as CEO of ViaCell, Bell held a number of executive positions at Genzyme. As Vice President of Global Marketing, he oversaw the global launch of a number of products that targeted rare disease populations worldwide. Preceding his role at Genzyme, Marc served in a number of marketing and sales positions in the diagnostic and pharmaceutical divisions of Abbott Laboratories. Furthermore, Marc previously served on the Biotechnology Industry Organization Emerging Companies Section Governing Board

Music in Transmission with Alex Pall

July 27th 2016, The Chainsmokers’ single “Closer” was released, featuring Andrew Taggart’s vocals. This is usually uncommon for electronic music artists to sing their own songs as the typical approach would be to leave this element to an outside songwriter or vocalist. However Alex Pall (second member of the Chainsmokers) has spoken out about how he wants to create a more intimate sound by adding Taggart and his voice into the mix. He wanted to rise above being an ordinary DJ with only a mainstream, homogeneous sound. Pall actually began his music artistry as a side hustle but it was an entertaining aspect of his life that soon became his passion. After Taggart and Pall met, Pall mentioned that he came to a realization that electronic music was what he wanted to pursue full time. Shortly after, both Pall and Taggart became a symphonic duo.

“We got together every day and worked on music and creating our identity as artists”, Pall expressed to journalist, Mathias Rosenzweig. From an outsider looking within, it would seem as though Pall’s journey to becoming a dynamic DJ created a methodical environment of work obligations. In the beginning stages of developing their content, this was actually the case as Pall and Taggart music career had propelled forward with a lot to learn. The Chainsmokers wanted to have a unparalleled sound that was a soul exploration, which would create a deep connection for their fans. Standing out from various artists and having a distinctive edge was one goal but building a sound and making memorable performances that resonated with people was the ultimate catch.

What’s impressive is that the Chainsmokers perform live for their audiences around the world. For many music artists, it’s common to play a pre-recorded audio at a show. In addition, the average age demographic of their listeners range from ages 15 to over 30. To Taggart and Pall, the idea is to connect with people by pushing new boundaries and transcending a unique sound in order to represent their musical identity.

The Chainsmokers Celebrate Diamond Certification of “Closer” with Halsey

When an album or single sells for over one million units it is awarded platinum certification. This comes in the form of a platinum-plated LP. Every time it sells a million copies this happens. So whenever a song or album goes double or triple platinum that means it has sold two to three million units. So what happens when a single goes ten times platinum? Just ask the Chainsmokers.

Fans of both the Chainsmokers and Halsey got a real Instagram treat last month when the artists posted some exciting news via photo. The artists collaborate smash hit “Closer”, which was released back in 2016, has gained diamond certification. Diamond certification is what the RIAA calls ten times platinum. It is a huge accomplishment and a testament to the popularity of what was by far their biggest hit of 2016.

“Closer” tells the story of two ex-lovers finding each other again by chance. It is the story of a unexpected hook up that bears no promise of going anywhere. The story is just as ambiguous as the lyrics that tell it. Underscored by a catchy beat, the song is definitely the kind that will crawl into your brain and stay there. It is done in typical Chainsmokers fashion. The lyrics tell a relatable story, pulled from their actual lives, and feature Andrew Taggart on lead vocals.

Although these are known mainstays today, back in 2016 they were still relatively new. As was Halsey. The singer was still a fresh face to the music industry in 2016. “Closer” was the hit that made her career and served as her first breakout. It also made Pall and Taggart recognized artists. The duo had formed back in 2012, and had been trying to seperate themselves from the EDM flock since their breakout in 2014. 2014 was the year of their breakout single, “#Selfie“. The duo quickly rose to fame but began changing their style. Taggart began taking lead vocals which most EDM artists never do. Now in the wake of a very active 2018 all three artists have had a decent blast from the past. Diamond certification is a much sought after achievement.