The rumors of a team-up between Prada and JD.com are true. JD.com, also known as Jingdong is the biggest Chinese retail website, who recently announced that they were officially going into business with the legendary Italian maker of luxury items. The partnership stands to benefit both companies.
JD.com is always looking to add top brands to their inventory. Therefore, a famous brand like Prada will be a very welcome addition indeed. Prada wants to get involved in the massive Chinese market. They feel that a partnership with Jingdong is the most effective way to do that. Prada will have a flagship store set up on the retail site.
People who visit the Prada flagship store on JD.com will be very impressed with what they find. A huge selection of their products will be available to customers worldwide. Prada executives said that one of the reasons that making a deal with Jingdong was so important to them was the fast shipping that is offered by the site. Prada wants their customers to get their purchases quickly without waiting for a very long time. The logistical network of JD makes shipping in a single day very easy. There are some places in China where orders can be received in half a day.
Prada wants to grab a hold of a large percentage of the Chinese luxury market. They are counting on Jingdong to help them accomplish this. The site attracts millions of people every day. Therefore, no other platform currently available in China is capable of giving Prada more exposure. For many years, Prada products were only available in brick and mortar stores. However, the company realizes that times are changing and they need to change with them. This is why they are making online sales of their products a priority. A desire to reach a broader online customer base necessitated the deal with JD.com. Go Here to learn more.
Foreign companies need to work hard to be a success in the Chinese market. Therefore, Prada knows that it needs to go the extra mile to let Chinese consumers know about all of the luxury items they have for sale. JD.com will help facilitate this.
Furthermore, in an article with TG Daily entitled “JD . com’s Liu Qiangdong Commits to Inclusive Business”, e-commerce juggernaut JD.com has recently re-committed its operational practices to include total transparency regarding sustainable practices and environmental care.