When I started my business I did so knowing that there were going to be risks. But I also knew that anything worth doing in life will probably carry risks of one type of another. But the real secret to success is knowing whether those odds are immutable or not. Fore example, I was starting out in a highly competitive area. It’s one where a business will either rise to impressive success or quickly fail. So I looked into ways in which I could make my growth as rapid as possible. I knew I needed momentum, and I knew that this had to come from doing things a little better than the competition.
But the single most important part of that thought process came from recognizing that I didn’t have to do it all on my own. I didn’t have to be an expert in every area. I had my product and I had my location. I needed marketing and I’d need to decide on the general nature of it. But the mistake most of my peers made was relying too much on their own methodology. People get so stuck in traditional methods of advertising that they seldom stop to question whether something better might be available.
This led me to White Shark Media. From the start I knew that they were doing something right. The fact that they were the first company of their type that I found showed that they knew how to market themselves. But after talking to a representative I was able to verify that they knew how to market others as well. I hadn’t had my big launch day yet. But I did have some online material that had been uploaded but not made public yet. They took a look and were able to tell me exactly what they’d change. But even more than that they were able to explain to me why they wanted to do so.
I could tell that they wanted their clients to be an active part of the process. Obviously not in the sense of knowing the exact underlying computer code. But, rather, in the sense of understanding how their actions would influence my business on a more abstract level.
Google AdWords is the best example of how they were able to help. I only knew about it in the most general sense. I was planning on using it, but it didn’t take long to realize that I would have only been harnessing the smallest fraction of what it could do for my business. They were able to leverage AdWords as the single biggest source of new customers.
Using White Shark Media ensured that expertise was present in every level of my new company. I created an expertly made product and service in my professional sphere. And likewise White Shark Media was able to leverage their own expertise to ensure that my company receives the attention it deserves.