A friend and confidant of Shawn “Jay-Z” Carter since the late 1990s, “OG” Juan Perez is the President of the sports management division of Jay-Z’s entertainment conglomerate Roc Nation, which operates under the name Roc Nation Sports. OG Juan was first introduced to Jay-Z in 1996 through mutual friend and co-founder of Roc-A-Fella Records Kareem “Biggs” Burke.
A friendship would form, and OG Juan would be involved in the establishment and management, in his role as president of record label Roc-La-Familia in 2005, a subsidiary of Roc-A-Fella dedicated to signing international acts. Jay-Z and OG Juan would go on to famously open a series of sports bars across the country, a collaboration born out of their mutual love for sports. The first, and possibly most famous of the bars, would be the 40/40 Club, located in Flatbush, Brooklyn. Over the next decade, both men would expand the venture to include bars in Las Vegas, Atlanta and Atlantic City.
The duo’s appreciation for sports would extend to a collaboration in athletic management, leading to the establishment of Roc Nation Sports. The management company boasts nearly fifty high-profile personalities from baseball, basketball, boxing, football and soccer, including Kevin Durant, CC Sabathia, Miguel Cotto and Romelu Lukaku.
While discussing the role of Roc Nation Sports in the business dealings of the client, OG Juan revealed in an interview that the end-goal was developing the brand, name recognition and prospects of the athlete off the field. In aiding the player in this manner, Roc Nation Sports puts them in prime position to grow their fanbase and bring more attention to their exploits on the field; this has the knock-on effect of improving their business and sponsorship prospects off the field.
OG Juan is married to Desiree Perez, Chief Coordination Officer of Roc Nation.