Entrepreneur Livio Bisterzo is one of the few entrepreneurs who are concerned about the future of the snacks industry. Today, most consumers are looking for healthier substitution to the traditional meals which are either too sugary or full of empty calories. Livio has created organic snacks which are made from chickpeas. The businessman is the founder of HIPPEAS which is a brand of chickpeas that have grown in popularity in the US and the UK.
Livio Bisterzo believes that entrepreneurship gives individuals an opportunity to have an impact on the society. That is why the entrepreneur is keen on growing small-scale farmers who supply his business with the raw materials it requires. Livio is changing the lives of both the consumer and the producer.
Recently, Green Park Brands, HIPPEAS’ parent company inked a partnership deal with Strand Equity Partners. Strand Equity is associated with renowned actor Leonardo DiCaprio who has starred in numerous Hollywood blockbusters. This collaboration presents a new chapter of investment for Green Park Brands. The development demonstrates how much a success story HIPPEAS has become.
Livio Bisterzo exudes confidence on the future growth of HIPPEAS given the new celebrity investment and endorsement of the company’s products. HIPPEAS snacks couldn’t have debuted at a better time. Today, most consumers are keen on what they eat making the demand for healthier foods to spike.
While championing the idea of living healthy, Livio Bisterzo is also trying to ensure that his products are strictly organic and they are manufactured in the most professional ways. The popularity of HIPPEAS has been accelerated by the full range of flavors that the snack company has to offer. So far the light meals come in six different flavors.
HIPPEAS brand has managed to establish a robust distribution system for its products given that the snacks are already retailing in over 20,000 shops across the UK and the US. Acclaimed brands such as Starbucks, Target and even Amazon are some of the biggest retailers who have been left behind in stocking the snacks.
As part of Green Park Brands’ social corporate responsibility, the company dedicates some of the proceeds from its sales to the farmers in rural East Africa. The monies are used for initiatives that seek to lift the poor farmers from squalor.