Banking is one of the largest, most important industries in the world. Without money, as the cliché goes, the world wouldn’t go ’round! All jokes aside, because financial services are so competitive, it’s difficult for any one person to find a position at a financial institution, let alone become the highest-ranking executive of a given bank.
Luiz Carlos Trabuco Cappi is the one and only Chief Executive Officer at Banco Bradesco, currently recognized as the third-largest bank in the country of Brazil. While many people are familiar with Mr. Trabuco, most people who are familiar with his name haven’t followed him throughout his entire 48-year career in banking. Rather, most of familiar people have heard the name “Luiz Carlos Trabuco Cappi” from one of the largest business transactions having taken place in Brazil of recent history.
HSBC Holdings is a worldwide banking and financial services conglomerate, headquartered in London, England. In the first few years of decade 2010, HSBC’s Brazilian banking branch had been performing terribly, although its overall value was – and still is – quite high. Even though Luiz Carlos Trabuco Cappi has been a staunch advocate of organic growth wherever possible since his appointment to President of Banco Bradesco in 2009, he realized purchasing HSBC’s Brazilian branch could prove to be a highly valuable deal for Bradesco. Even though the bank had hundreds of locations and troves of assets, Brazil’s banking industry is far different than that of other English-speaking places of the world, much like HSBC’s headquarters city of London.
Luiz Carlos Trabuco Cappi made a brilliant offer to HSBC Holdings in 2015 in the form of $5,200,000,000 – that’s five and one-fifth billion dollars – to purchase all of HSBC’s equipment, buildings, and other assets. Shortly after, Chairman of the Board of Banco Bradesco Lázaro Brandâo approved of the deal, serving as the final boundary between executive decisions and actuality. The August of 2015 deal secured Luiz Carlos Trabuco Cappi’s title of Entrepreneur of the Year in Finance, awarded by Brazilian financial news media giant Isto É Dinheiro. Pinnacled by this fruitful business purchase, Luiz Carlos Trabuco Cappi’s career came from humble roots, unlike that of most other business executives.
Luiz Carlos Trabuco Cappi first went to the University of Sâo Paulo, graduating with a degree in Philosophy, Sciences, and Letters. After achieving this bachelor’s degree, Mr. Trabuco then went on to the School of Sociology and Politics Foundation of Sâo Paulo for a graduate degree in sociopsychology. This foundation of understanding how people interact with one another solidified Luiz Carlos Trabuco Cappi’s chances of succeeding in business.
Mr. Trabuco then accepted a job in Marília, over five hours’ travel away from Sâo Paulo, at Banco Bradesco as a clerk in 1969. Two years later, in 1971, hard work and dedication secured a bid at Bradesco’s headquarters in Sâo Paulo. Tumbling between various positions for the next decade and a half, Mr. Trabuco earned the title of director of marketing in 1984 at the corporate office of Banco Bradesco. In 1992, he was moved to the private pension plan division, initially serving the subsidiary as executive director. Luiz Carlos Trabuco Cappi then became president of the pension group in 1998, just one year later switching to Bradesco’s insurance group, first as executive vice president, then president in 2003. The insurance subsidiary grew from 25% market share up to 35% in the few short years Mr. Trabuco served in executory roles.
Luiz Carlos Trabuco Cappi helped grow Banco Bradesco by segmenting and targeting groups of consumers, a relatively actively new idea to Bradesco.