Glen Wakeman has lived in six different countries and worked in 32; He worked for businesses and helped transform them. Some of them, most recently GE Money Latin America, saw him as the CEO and oversaw 9 countries which totalled 15 billion dollars in assets and over 17,000 employees. He is the CEO and co-founder of LaunchPad Holdings, LLC, and he obtained his education at The University of Chicago. Currently he is now an entrepreneur helping struggling business owners, and frequently blogs about global business and emerging markets (http://blogwebpedia.com/ceo-glen-wakeman-demands.html#.WgYyXbaZOqA).
Glen Wakeman implemented a three-step plan to help business owners achieve their goals. All of them revolve around thoughtful perseverance and using your brain to think about how you can help improve your circumstances. The first step is what he calls focusing on benefits, not features. In other words, how can you be an asset to your customers instead of simply trying to sell them. The second part of his program is to seek what he calls disconfirming evidence. In other words play devil’s advocate, and think of what could go wrong. Look for holes in your plan because maybe your timing is wrong or your pricing is wrong. Or even maybe your product is not as desirable as you thought it was. These are just examples of things that you can do to improve your business relations and outlook. In his third and final step, he claims that you should build dispassionate support groups. Put your customers at the forefront. All of us get to a point where we can’t carry on anymore, and customers do not need “Yes Men” he says (Analystoffinance).
Don’t give up on your dreams and being an entrepreneur, because entrepreneurship is a hard yet worthwhile endeavor. Glen uses a SAAS website and digital marketing to help grow business owners’ businesses to become larger, and his previous role included General Director of GE Capital in London.