Actions that castigate female violence are increasing by the day and this is what José Henrique Borghi does in his Agency Mullen Lowe Brazil ad. Brazil is seemingly a risky country for women since it is ranked 5th global in terms of women homicides and the cases of women assault also remain high. Agency Mullen Lowe is made by developing a striking advert for the Grupo Abril’s CLAUDIA Magazine.
The video created by Agency Mullen Lowe of José Henrique Borghi is a 15-second YouTube Skip Ad. It is a contextual content speaking against the aggression against women. The very first message here reads “IN 15 SECONDS A WOMAN WILL BE GRAZED IN BRAZIL”. Other phrases then appear underneath this message with the first one warning that whoever is watching this ad can stay put up to the start of the video, but the women victims cannot withstand this.
A few other words then appear after the first warning. These words encourage anyone watching the video to condemn female violence in the strongest possible terms. The piece created by Mullen Lowe Brazil notes that denouncing female violence can be done using a link that leads to number 180. CLAUDIA started this announcement on the International Women’s Day. The magazine used the target media strategy to focus mostly on the female audience. Click here to know more.
This specific ad however was not the very first announcement of a similar nature made by José Henrique Borghi together with his crew. He has always developed a myriad other pieces which have successfully passed the message and remained with the public for quite a long period of time. Being a co-CEO as well as a CCO of Mullen Lowe Brazil, José Henrique Borghi has won important national and international publicity awards, one among them being the has fourteen lions at Cannes.
Learn More About Him: http://grandesnomesdapropaganda.com.br/tag/jose-henrique-borghi/
Adam Goldenberg began his entrepreneurial career at only 15 years of age. His first business that he created was the Gamers Alliance, an advertising site for games. He sold Gamers Alliance in 1999 before completing his high school studies and then joined Intermix Media, the parent firm to MySpace and Alena the same year. Despite his young age, Adam was named the COO of Intermix Media. It was during his time at Intermix that he met with his current business associate Don Ressler. After Intermix had been sold to News Corp in 2006, Adam and Don founded Intelligent Beauty. Currently, the two are the Co-CEOS of JustFab Inc. which was established in 2010. JustFab is currently a global head in the online subscription market and has approximately 35 million subscribers in several parts of the globe.
JustFab is a Unicorn
JustFab managed to get a funding of $85 million in 2014 from its investors at the time. That round of financing increased the firms funding to nearly $300million which transformed the business into a unicorn, a company whose valuation is above $ 1 million. When asked by Francisco about how he felt belonging to this special club, Adam Goldenberg retorted that at the firm they do not brag about being named a unicorn, but they are happy about the external validation that shows they are creating brands and that they clients are satisfied.
In the recent times, many companies have joined the Unicorn club, so Francisco asked Adam if the valuations were a little out of hand. Adam Goldenberg responded by saying that if one could invest in 100 unicorns, it would outperform the larger industry in ten years’ time. This is because most of the unicorns are overvalued, but dinosaur brands will die. Adam further expressed that they will come a time where there will be more online sales as compared to physical sales. This is because of the increased revenue from online sales in the last couple of years.
JustFab’s New Name
In 2016, JustFab Inc. changed its name to TechStyle Group on hudl.com. According to Mr. Goldenberg, the name change was to emphasize the corporation’s roots in technology with its range of brands like ShoeDazzle, FabKids, and Fabletics. The new name was proposed by Shawn Gold, the Company’s corporate marketing officer. Techstyle was ranked 679th position out of 5000 companies on the 2016 Inc.
Read more: TechStyle CEO Adam Goldenberg Talking Name Change on CNBC
In a recent article posted on Engadget, in January 2017, Jason Hope is featured for his expertise and writings in technology advancement, Internet of Things. He is recognized in Arizona and nationally as an entrepreneur, author, philanthropist, commentator, and futurist. Most of his articles are about the latest trends in new technologies and the direction it’s headed in the future. Mr. Hope believes in the Internet of Things and says it is the new wave of advancement to enter the tech industry.
Internet of Things is the latest technology that connects devices with each other using the same network and share date. Examples of devices that can be synced together are electronics, kitchen appliances, alarm systems, and automobiles. In one of his articles, he stated the Internet of Things is the largest investment big companies internationally will take on. Jason Hope forecasts it will evolve around the world to allow all devices connectivity with the other.
Follow Jasoh Hope on Crunchbase
Consumers are presently using smart technology with their personal computers, digital phones, and tablets. Jason Hope said within two to five years smart technology will advance to useful apps for controlling kitchen appliances and security systems & surveillance, for an example. The greatest benefit of Internet of Things is it’s able to eliminate waste and improve safety for the public. He added, it has improved public transportation, including public bus routes mapping and maintenance monitoring.
Learn more at https://www.youtube.com/watch?v=HIrKoNVbIzs
Entrepreneurship is a broad field and many people have unique ideas that point to the problems the world has been facing for decades. To succeed in business, you have to offer solutions to the problems people are facing. It is a process that requires one to come up with ideas that are able to alleviate the issues the broader market faces. The biggest challenge is in formulating this problem and looking for the right answers to the issue.
Successful entrepreneurs like Mike Baur are simplifying the process through which young entrepreneurs go through to have their businesses featured among the most successful. Mike Baur has been working with entrepreneurs from across the world to help those with ideas to design their products better. He runs the Swiss Startup Factory, which he launched in 2014 and has been offering support to professionals whose input to the process has helped to build businesses. The Swiss Startup Factory offers an incubation program that is managed through a three months session, where the entrepreneurs are allowed to understand about running a new business in the highly competitive and complex market.
Before getting into the market to experience the challenges present, entrepreneurs need coaching that exposes them to unique ways of dealing with challenges. Through this coaching, they are taught about running the business despite challenges. They are also exposed to ideas that help them while reading the progress of the industry and in the process they can come up with more plans for expansion. This coaching is handed to professionals who are highly experienced and skilled on matters startups and business. To enhance quality through the coaching process, the Swiss Startup Factory has partnered with several leading universities in the country.
Marketing is a vital process that exposes the business to the world. On the other hand, IT ensures the business is modern and conforms with modern trends in development that allow it to proceed seamlessly. All these support services are handled by experienced professionals at the Swiss Startup Factory.
More about Mike Baur
Mike Baur is an acclaimed entrepreneur and a professional whose support and ideas have led to the development of intelligent businesses. He runs the Swiss Startup Factory, which is founded in 2014 after exiting banking. His educational profile highlights an MBA that he acquired from the University of Rochester and an Executive MBA from the University of Bern.
Christopher Burch is a notable investor, entrepreneur, and philanthropist. Chris attended Ithaca College where he graduated with a Bachelor’s degree in business. He cofounded Eagles Eye Apparel which he sold later for more than $150 million after completing college.
Burch is the founder of Burch Creative Capital and serves as its CEO. The company has worked with some brands such as Poppin, ED by Ellen DeGeneres, and Cocoon9. Chris is an investor and has made personal investments in some companies in recent years. These companies include Nanoleaf, Hooch, Split, and BaubleBar. He acquired Nihiwatu which is a hotel in Indonesia and refurbished it to a world class facility. Nihiwatu has been a success. The managing partner was named the Independent Hotelier in the world by HOTELS magazine this year.
Chris Burch is an active philanthropist and has donated to some organizations. He has supported the Henry Street Settlement, the Child Welfare League of China, and the Sumba Foundation. He started the Christopher Burch Award for Humanism to recognize people who were doing exceptional humanitarian work.
Chris writes regularly. One can find his articles on his site and other outlets. Chris Burch wrote a piece that showed how fashion and technology are coming together and how both of these industries could benefit from each other. He starts by explaining how products that were fashionable in the past were the ones that sold the most. There was the boombox from the 70s to the Walkman in the 90s. All of these products were the in-thing at the time. That is why their popularity spread fast.
Fashion designer Anouk Wipprecht has been using technology throughout her career to come up with unique items such as the dress that paints and the Daredroid (the dress that makes drinks). She says that technology opens up an array of possibilities for one to experiment.
The elegance of fashion has been used by some designers to redesign safety gear. Two female designers came up with a replacement for a helmet for cyclists. The airbag is contained in a device that one wears around the neck and pops out when there is an accident. Another pair of designers created gloves for firefighters that allow them to communicate when in the line of duty. The gloves detect gestures that the firefighters make and can send the message to nearby firefighters. Others have taken to using unconventional materials to come up with new fashions. These materials are recycled. They include bicycle tires and radiator copper.