For a while now there has been a conversation about the possibilities modern technology offers businesses and individuals. It can help companies not worry about messages on social media coming in during the hours there is nobody that could answer them. It means the customer could receive a direct message answering simple questions about stock or working hours. In recent years more and more people talk about possibly replacing human workforce with machines and AI systems that would increase unemployment since companies would have no more need for as many employees. It would
Sentient AI could also be helpful to the marketing department make their work more comfortable and more beneficial for the company in general. Developing the right kind of marketing strategy is essential for the sales and revenue. It attracts new customers and makes sure the existing client base is still there. A good AI system would be able to help companies personalize advertising and include possibilities to interact with the content more. The discussion should turn from the idea that an AI will one day replace human workforce and introduce the concept of both sides working together to improve the efficiency of the company.
However, it is essential to strike a balance between the customer and business interactions well, so people don’t become overwhelmed. It is easy to have a sensory overload by the amount of information people want others to process, so businesses need to be careful and smart about approaching their customers. It can be a system that still posts social media messages introducing products or services but doesn’t flood the mailboxes of their customers with emails or flyers unnecessarily.
Marketing often is an exercise in problem-solving as much as it is in business insight. Using AI and the introduction of AI systems in business should be talked about in more favorable light since it can help both sides of the business stage. Increasing profits is in the interests of every company but if clients will leave if there is too much communication from a particular group. Being flooded with messages can be as much of technology as human error. However, it is easier for people to correct it working together with the system.
Certain aspects of personal human touch will never be replaced by technology, and it is the time the negative stigma that sometimes follows the topic of AI introduction to various business aspects would be turned over.
Read more at Wikipedia about Sentient.