Despite the growing technology work, communicating with parents can still be a challenge for teachers. Furthermore creating a community where everyone feels connected and empowered is also a challenge. Classdojo is working to change this fact. Classdojo is an amazing communication platform where parents, teachers and students can stay connected all the time. The platform also allows teachers to create a positive culture and encourage students to achieve at the highest level.
For years Classdojo has survived without charging its customers. In fact it is one of the few educational technology startups founded this decade that have been able to survive without making any revenue. Classdojo has incredibly successful. 95 percent of U.S. elementary and middle schools have at least one teacher using the tool. Nearly twenty percent of US families with a child under fourteen use the app at least once a day. The company has done all this while remaining steadfast to not charge schools or teachers.
Classdojo is now making a change to earn a profit. The new program is titled “ClassDojo Beyond School.” It is aimed at connecting parents and their kids through various activities like mindfullness, meditation and reflection exercises. One of the big new features allows parent to use the behavior incentivization system that most teachers use to motivate students. The app will also feature a number short videos that demonstrate how to lead students through mindfulness and meditation exercises. This app will be available in February 2019. The subscription service will available for less than ten dollars a month.
CEO Sam Chaudhary is convinced his company has survived this long as a result of its investors. The company has raised more than thirty million dollars as a result of investments from companies like Reach Capital, General Catalyst and GSV Acceleration. With this new program the company now appears set to move to even higher levels.