Defining Success In Advertising

Mullen Lowe Brasil is among the top advertising agencies in Brazil. Starting from scratch, without investors nor banks, the founding partners, Erh Ray and José Henrique Borghi had to work hard to grow their Ad agency. In 2006 when José and Erh split the presidency, it attracted Lowe, who bought the company making it Borghi Lowe. With the merge with Mullen group, the Brazilian advertising agent became Mullen Lowe and José Henrique Borghi was given the position of co-CEO.

José Borghi is considered one of the influential advertisers in the advertising industry. He has created some of the best campaigns that are still remembered to date. His career was inspired by the commercial Vts that won the Cannes Lions when his sister took him to the Castro Neves Theater. From that day Mr. Borghi decided that he wants to venture into media. However, he did not know he will experience such great success.

Earlier career

After graduating from PUC in Advertising and Propaganda, José Henrique Borghi joined the agency Standart Ogilvy as an editor. He was recognized for his hard work and worked with other reputable agencies like Talent and Léo Burnett. After that, is he partnered with Mr. Ray to start their organization.

Henrique’s success

Part of what makes José Borghi succeed in advertising is his ability to recognize the need to change. According to the advertising guru, media should continually be updated because audience demands keep changing. He says it is important that media firms should study their clients to be able to give them what they want. José Henrique Borghi also recognized how the world is changing, how people are embracing online adverts and e-commerce. According to him, smartphones use is growing as time goes.

Mr. Borghi noted that the study by Narita Design & Strategy, about how much image influence people’s response will contribute to the media market a lot.

Social Media José Henrique Borghi: www.facebook.com/profile.php?id=100017864474120

José Henrique Borghi Success in Advertising

José Henrique Borghi is one of the most influential advertisers in Brazil. The businessman started his successful career in the year 1989 when he was working for an advertising agency known as Standard Ogilvy. With a lot of hard work, José Henrique Borghi built his portfolio by working for different companies such as FCB, DM9/DDB, Leo Burnett, and Talent. In the year 2002, he partnered with a colleague to form an advertising agency known as BorghiErh.

Under the leadership of José Henrique Borghi, the advertising firm has done well in the field of advertising. The company has attained the respect of clients from different parts of the country. To increase its presence in the competitive market, the firm merged with an institution known as Lowe in 2006. They formed several other mergers to create Mullen Lowe. José Henrique Borghi is still the chief executive officer of the company.

The businessman has been in the marketing industry for twenty-five years. In these years, Borghi has managed to create some advertising that is considered to be the most important and creative in the competitive department. One of the most famous ads from him is one campaign where he designed an advertisement for Parmalat. The ad spoke about the prejudice to individuals in the country living with Down’s syndrome. The short campaign was successful thanks to the ad he designed. The businessman has worked with companies such as Honda. Kelloggs, Unilever, Mitsubishi, Procter, Electrolux, FIAT and many others.

While working in the advertising world, José Henrique Borghi has won several awards. Some of these include the 16 Abril Awards, 11 One Show, 12 Clios and many others. The businessman was recently given the Agency Professional in the country. The Brazilian Advertising Association presented the award. The association only honors individuals who show excellence in the advertising industry.

http://www.bestadsontv.com/profile/103488/Jos-Henrique-Borghi for more .