Mullen Lowe Brasil is among the top advertising agencies in Brazil. Starting from scratch, without investors nor banks, the founding partners, Erh Ray and José Henrique Borghi had to work hard to grow their Ad agency. In 2006 when José and Erh split the presidency, it attracted Lowe, who bought the company making it Borghi Lowe. With the merge with Mullen group, the Brazilian advertising agent became Mullen Lowe and José Henrique Borghi was given the position of co-CEO.
José Borghi is considered one of the influential advertisers in the advertising industry. He has created some of the best campaigns that are still remembered to date. His career was inspired by the commercial Vts that won the Cannes Lions when his sister took him to the Castro Neves Theater. From that day Mr. Borghi decided that he wants to venture into media. However, he did not know he will experience such great success.
After graduating from PUC in Advertising and Propaganda, José Henrique Borghi joined the agency Standart Ogilvy as an editor. He was recognized for his hard work and worked with other reputable agencies like Talent and Léo Burnett. After that, is he partnered with Mr. Ray to start their organization.
Part of what makes José Borghi succeed in advertising is his ability to recognize the need to change. According to the advertising guru, media should continually be updated because audience demands keep changing. He says it is important that media firms should study their clients to be able to give them what they want. José Henrique Borghi also recognized how the world is changing, how people are embracing online adverts and e-commerce. According to him, smartphones use is growing as time goes.
Mr. Borghi noted that the study by Narita Design & Strategy, about how much image influence people’s response will contribute to the media market a lot.
Social Media José Henrique Borghi: www.facebook.com/profile.php?id=100017864474120