People all over the world are moving in a direction wherein they incorporate more natural and sustainable products in their daily lives. Brands all over the world are constantly trying to adopt a more natural approach when it comes to all that they want to offer to their customers. At the same time, having something that is genuinely good and attractive is also important in many instances. One company that has managed to stand out as a natural company that contributes positively to the global market is R.A.W.
R.A.W is a subsidiary of Matrix and is a company that offers a range of products that are in keeping with the demands that customers have. The product line is designed to deliver all natural goodness and is meant to give its customers a range of benefits that can be derived from natural sources.
One of the people responsible for the development and growth of R.A.W is Dan Bethelmy-Rada. Bethelmy-Rada has served at important positions within the company and has led several teams towards achieving their goals. He currently stands as the Global Brand President for Matrix / Biolage and is someone who has contributed immensely to the development of R.A.W. Bethelmy-Rada has an incredible amount of insight into the beauty industry and is someone who understands the finer aspects of the business. This trait gave him the ability to truly see what customers would respond well to and is something that helped him implement a number of positive strategies that could help in the development of R.A.W.
In a recent interview, Bethelmy-Rada outlined the reasoning behind wanting to establish a brand like R.A.W. In the interview, he stated that customers are no longer satiated with products that are simply inspired by nature. They want their products to have a number of benefits and be derived from natural sources. They are also on the lookout for biodegradable products that do good to the environment once they have been used up. Understanding this concept helped Bethelmy-Rada realize the direction that he needed to take with R.A.W, which ultimately resulted in the company reaching the position that it holds today.