If you haven’t heard of “Hippeas,” they are organic Chickpeas that are quickly becoming a favorite amongst health conscious consumers. Hippeas are marketed by successful startup Green Park Holdings, and it’s the brainchild of founder and CEO, Livio Bisterzo. Green Park Holdings was established in 2015 and prides themselves on being an innovator in the health and nutrition industry; when marketing Hippeas, Green Park Holding emphasized clear health credentials and exciting flavors as a way to differentiate themselves from other in the snack foods sector. According to an article in the Los Angeles Business Journal, Hippeas is in direct competition with Pepsico Inc.’s Cheetos and is committed to pivoting themselves as a healthier alternative.
How does Hippeas attract consumers who have grown accustomed to traditional unhealthy snack foods? Hippeas relies on effective marketing, as well as delicious flavors that appeal to the taste palettes of its target consumers. In addition to being certified organic and infused with protein, Hippeas come in an array of enticing flavors like Far out Fajita, Pepper Powder, Happening Hickory, and several others. Furthermore, Hippeas are light, crunchy, and satisfying.
Hippeas have been gaining significant traction; according to the Los Angeles Business Journal, the healthy snack alternative is being sold in Albertsons, Vons, and Starbucks. Additionally, Green Park Holdings has received investment capital from Hollywood actor Leonardo DiCaprio, who invested an undisclosed amount that contributed to over $2 million in raised capital. Green Park Holdings has also received investment funds from a Chicago-based private equity firm and has announced plans to launch 18,500 locations in both UK and US markets.
Founder and CEO of Green Park Holdings Livio Bisterzo is an Italian entrepreneur who is focused on changing how the snack food industry is perceived. Livio has been involved in various entrepreneurial ventures ranging from event businesses to consumer brands, and just about everything in between. In fact, according to CrunchBase, Livio’s achievements have been published in prominent publications like Harpers, The Times, GQ, Vanity Fair, and others. In addition, Livio Bisterzo was nominated as one of London’s most influential people when he was 27 years old, a distinction that he received from London’s Evening Standard, a local daily newspaper, in 2009.