September 2017 – Bacolet Capital

Driving Innovation with Lori Senecal

It’s not a small feat to be listed as one of Most Creative People 2017, but Lori Senecal doesn’t really believe in not making big impressions. Noted for her work for emboldening clients, it’s been big bold moves and innovation that earned her spot on the list.

When the beloved basketball franchise NBA 2K released its most current version in fall of 2016, it had a new inventive feature that encouraged players to link their NBA 2K profile directly to their Fitbits. This allowed them to improve their in-game characters to improve its abilities based on how many real-life steps the players took. This was in part facilitated by Senecal and CP+B, the company she watches over as CEO.

Another win for Senecal and CP+B came from the now infamous removal of artificial ingredients from its Mac & Cheese by Kraft Foods, reports Ad Week. This healthy change would alter the coloring and possibly a minor taste difference, a change that might alienate parents of picky eaters. CP+B advised against promoting it initially, letting over 50 million boxes be sold first. After which an ad campaign was released that copped to the changes that went viral, generating over a billion free media impressions.

Lori Senecal recognized her drive for success early, taking lessons from her high school years as a student coach for her school’s gymnastics team. This provided her with valuable traits in communications and goal setting that would follow her through life, she revealed on Medium. It gave her the direction she needed to move into the business world as an adult, knowing her true strengths lied with leadership and guiding others to success through well-planned strategies. Over the years she used this passion to rise to the position of president of the New York office of McCann Erickson, where she developed successful campaigns for companies like Xbox and Coca-Cola.

Senecal was appointed as CEO of CP+B most recently, bringing her years of experience to the company. She credits her drive on planning to never stay in her comfort zone. This drives her to keep one step ahead of the normal, pushing innovation in her industry. View her full profile on crunchbase.com.

http://www.3percentconf.com/speakers/lori-senecal

End Citizens United Fights Back

Back in 2008, a lawyer named James Bopp who was from Indiana appeared in front of a federal three-judge panel in Washington, DC, to argue for his client. The topic in question was whether a nonprofit organization called Citizens United should be allowed to show Hillary: The Movie on on-demand TV during the Democratic presidential primaries. The movie portrayed Mrs. Clinton in a negative light, and the FEC told Citizens United that the film wasn’t permitted to be shown or spoken of during primary season because it was basically to a 90-minute campaign ad that didn’t credit who funded it. Bopp argued in court that the movie was somewhat similar to 60 Minutes, and that its creators deserved First Amendment protections.

At hearing this, the US District Court Judge laughed and said that the film couldn’t be compared to 60 Minutes.

Two years later, the Supreme Court reversed the ruling and said that corporations already have First Amendment rights, like average voters, and to prevent them from spending money for their preferred candidate or against the other is unconstitutional.

Citizens United is the result of many years of Bopp’s work to slowly break down the nation’s campaign-finance regulations, and while his methods are unconventional they are also effective.

James Bopp works out of Terre Haute, Indiana, which he finds more practical as it not only gives opportunities for him to take on nonprofit clients, but keeps him close to his three daughters.

End Citizens United, which is a political action committee intent on sending big money out of politics, collected more than $4 million just in the first few months of this year. Estimation is that they will raise $35 million with plenty of time for the 2018 midterm elections for Congress. The first election cycle End Citizens United had, in 2016, they raised $25 million dollars.

In the first quarter of this year, around 100,000 contributed, and 40,000 of those were new. There are many influences behind the donations, but a couple have to do with the donors feeling like the system is set against them as well as the Democratic fury at Donald Trump being elected.

Since End Citizens United operates as a regular PAC, or political action committee, they aren’t able to accept donations higher than $5,000 from an individual donor, but even with limitations they’re still reaching record numbers in received donations.

Livio Bisterzo Receives Undisclosed Investment Capital From Leonardo DiCaprio

If you haven’t heard of “Hippeas,” they are organic Chickpeas that are quickly becoming a favorite amongst health conscious consumers. Hippeas are marketed by successful startup Green Park Holdings, and it’s the brainchild of founder and CEO, Livio Bisterzo. Green Park Holdings was established in 2015 and prides themselves on being an innovator in the health and nutrition industry; when marketing Hippeas, Green Park Holding emphasized clear health credentials and exciting flavors as a way to differentiate themselves from other in the snack foods sector. According to an article in the Los Angeles Business Journal, Hippeas is in direct competition with Pepsico Inc.’s Cheetos and is committed to pivoting themselves as a healthier alternative.

How does Hippeas attract consumers who have grown accustomed to traditional unhealthy snack foods? Hippeas relies on effective marketing, as well as delicious flavors that appeal to the taste palettes of its target consumers. In addition to being certified organic and infused with protein, Hippeas come in an array of enticing flavors like Far out Fajita, Pepper Powder, Happening Hickory, and several others. Furthermore, Hippeas are light, crunchy, and satisfying.

Hippeas have been gaining significant traction; according to the Los Angeles Business Journal, the healthy snack alternative is being sold in Albertsons, Vons, and Starbucks. Additionally, Green Park Holdings has received investment capital from Hollywood actor Leonardo DiCaprio, who invested an undisclosed amount that contributed to over $2 million in raised capital. Green Park Holdings has also received investment funds from a Chicago-based private equity firm and has announced plans to launch 18,500 locations in both UK and US markets.

Founder and CEO of Green Park Holdings Livio Bisterzo is an Italian entrepreneur who is focused on changing how the snack food industry is perceived. Livio has been involved in various entrepreneurial ventures ranging from event businesses to consumer brands, and just about everything in between. In fact, according to CrunchBase, Livio’s achievements have been published in prominent publications like Harpers, The Times, GQ, Vanity Fair, and others. In addition, Livio Bisterzo was nominated as one of London’s most influential people when he was 27 years old, a distinction that he received from London’s Evening Standard, a local daily newspaper, in 2009.

Learn more at http://runninglip.com/celebrity/livio-bisterzo-and-his-earth-friendly-snack-gain-support-from-leonardo-dicaprio/.

Logan Stout is the Founder of Dallas Patriots that offers World Class Instructors

There are very few athletes who have been able to manage their lives after retiring from sports. Most of them have ended been broke while others have turned to be drug addicts. The main reason behind this is due to status change. However, few have been able to get it right. Logan Stout, a former athlete and a 16-time World Series player and a coach, is now one of the successful entrepreneurs from Dallas. His accomplishment as a successful business leader, motivation speaker and coach demonstrates his desire to break down barriers that stand between people and goals. Logan is the Founder and the CEO of IDLife.

IDlife is a health and wellness company that is at the forefront of personalized medicine. The IDLife business model is very efficient, and it has helped the firm to grow at a relatively high rate. The products sold by the company mostly comprise of vitamin packs that are specifically tailored for each based on sex, age, exercise, medical condition, sun exposure and even eating habits. The production of the drugs is carried out in a customized manufacturing set up, and the constituents are obtained from high-quality ingredients. The principal products produced and distributed by IDlife include Kraft, Hallmark, Keds, and Ford among many others. The company has adopted a network marketing model which ensures that the product goes directly from the manufacturer to consumers without involving intermediaries or expensive advertising campaigns.

Logan Stout started the company in the year 2014, and through his leadership, the company has been listed among the top 100 Solid Top MLM companies within a span of short period. He is a focused resilient leader who has a passion for helping others. He has substantially dedicated a significant share of his time to helping and mentoring young entrepreneurs. He has partnered with international speakers and authors who share his vision to help motivate and encourage young people and leaders in various businesses. Logan has been featured in numerous key publications such as Philadelphia Life Magazine the New York Times and other prominent live media platforms.

A White Shark Media Review to Showcase the Importance of Expertise

When I started my business I did so knowing that there were going to be risks. But I also knew that anything worth doing in life will probably carry risks of one type of another. But the real secret to success is knowing whether those odds are immutable or not. Fore example, I was starting out in a highly competitive area. It’s one where a business will either rise to impressive success or quickly fail. So I looked into ways in which I could make my growth as rapid as possible. I knew I needed momentum, and I knew that this had to come from doing things a little better than the competition.

But the single most important part of that thought process came from recognizing that I didn’t have to do it all on my own. I didn’t have to be an expert in every area. I had my product and I had my location. I needed marketing and I’d need to decide on the general nature of it. But the mistake most of my peers made was relying too much on their own methodology. People get so stuck in traditional methods of advertising that they seldom stop to question whether something better might be available.

This led me to White Shark Media. From the start I knew that they were doing something right. The fact that they were the first company of their type that I found showed that they knew how to market themselves. But after talking to a representative I was able to verify that they knew how to market others as well. I hadn’t had my big launch day yet. But I did have some online material that had been uploaded but not made public yet. They took a look and were able to tell me exactly what they’d change. But even more than that they were able to explain to me why they wanted to do so.

I could tell that they wanted their clients to be an active part of the process. Obviously not in the sense of knowing the exact underlying computer code. But, rather, in the sense of understanding how their actions would influence my business on a more abstract level.

Google AdWords is the best example of how they were able to help. I only knew about it in the most general sense. I was planning on using it, but it didn’t take long to realize that I would have only been harnessing the smallest fraction of what it could do for my business. They were able to leverage AdWords as the single biggest source of new customers.

Using White Shark Media ensured that expertise was present in every level of my new company. I created an expertly made product and service in my professional sphere. And likewise White Shark Media was able to leverage their own expertise to ensure that my company receives the attention it deserves.

Livio Bisterzo Receives Undisclosed Investment Capital From Leonardo DiCaprio

Luiz Carlos Trabuco Cappi And Bradesco

Banking is one of the largest, most important industries in the world. Without money, as the cliché goes, the world wouldn’t go ’round! All jokes aside, because financial services are so competitive, it’s difficult for any one person to find a position at a financial institution, let alone become the highest-ranking executive of a given bank.

Luiz Carlos Trabuco Cappi is the one and only Chief Executive Officer at Banco Bradesco, currently recognized as the third-largest bank in the country of Brazil. While many people are familiar with Mr. Trabuco, most people who are familiar with his name haven’t followed him throughout his entire 48-year career in banking. Rather, most of familiar people have heard the name “Luiz Carlos Trabuco Cappi” from one of the largest business transactions having taken place in Brazil of recent history.

HSBC Holdings is a worldwide banking and financial services conglomerate, headquartered in London, England. In the first few years of decade 2010, HSBC’s Brazilian banking branch had been performing terribly, although its overall value was – and still is – quite high. Even though Luiz Carlos Trabuco Cappi has been a staunch advocate of organic growth wherever possible since his appointment to President of Banco Bradesco in 2009, he realized purchasing HSBC’s Brazilian branch could prove to be a highly valuable deal for Bradesco. Even though the bank had hundreds of locations and troves of assets, Brazil’s banking industry is far different than that of other English-speaking places of the world, much like HSBC’s headquarters city of London.

Luiz Carlos Trabuco Cappi made a brilliant offer to HSBC Holdings in 2015 in the form of $5,200,000,000 – that’s five and one-fifth billion dollars – to purchase all of HSBC’s equipment, buildings, and other assets. Shortly after, Chairman of the Board of Banco Bradesco Lázaro Brandâo approved of the deal, serving as the final boundary between executive decisions and actuality. The August of 2015 deal secured Luiz Carlos Trabuco Cappi’s title of Entrepreneur of the Year in Finance, awarded by Brazilian financial news media giant Isto É Dinheiro. Pinnacled by this fruitful business purchase, Luiz Carlos Trabuco Cappi’s career came from humble roots, unlike that of most other business executives.

Luiz Carlos Trabuco Cappi first went to the University of Sâo Paulo, graduating with a degree in Philosophy, Sciences, and Letters. After achieving this bachelor’s degree, Mr. Trabuco then went on to the School of Sociology and Politics Foundation of Sâo Paulo for a graduate degree in sociopsychology. This foundation of understanding how people interact with one another solidified Luiz Carlos Trabuco Cappi’s chances of succeeding in business.

Mr. Trabuco then accepted a job in Marília, over five hours’ travel away from Sâo Paulo, at Banco Bradesco as a clerk in 1969. Two years later, in 1971, hard work and dedication secured a bid at Bradesco’s headquarters in Sâo Paulo. Tumbling between various positions for the next decade and a half, Mr. Trabuco earned the title of director of marketing in 1984 at the corporate office of Banco Bradesco. In 1992, he was moved to the private pension plan division, initially serving the subsidiary as executive director. Luiz Carlos Trabuco Cappi then became president of the pension group in 1998, just one year later switching to Bradesco’s insurance group, first as executive vice president, then president in 2003. The insurance subsidiary grew from 25% market share up to 35% in the few short years Mr. Trabuco served in executory roles.

Luiz Carlos Trabuco Cappi helped grow Banco Bradesco by segmenting and targeting groups of consumers, a relatively actively new idea to Bradesco.

Kate Hudson – Working the Crowd to Enjoy Fabletics

Ever since entrepreneurs began business enterprises, one thing was known for certain. A successful business needs successful advertising. However, what do you do when the traditional methods of advertising no longer work? What do you do when consumers no longer trust what you have to say about your product? When you face this dilemma it becomes imperative that you leverage the power of the crowd.

The “power of the crowd” refers to the recent phenomena where consumers read and trust genuine product reviews just as much as if it was word of mouth from a friend.

Increasingly, positive reviews, or negative reviews for that matter, are playing a direct role in a company’s bottom line. Studies have shown that consumers will not purchase a product that has negative review from fellow consumers but are exponentially more likely to purchase a product that has more positive reviews.

The company, Fabletics, which has Kate Hudson as a celebrity sponsor, has learned not only the truth of this reality, but they also have learned how to harness it for their own benefit.

When Kate Hudson first co-founded Fabletics, they were faced with several obstacles right from the get go. Firstly, Fabletics spend over $300k on a product that had to be discarded because its quality was not up to the company’s standard. Secondly, the products that were up to standards sold out quickly, so quickly in fact, that the company rarely had inventory at all. This lack of product availability infuriated consumers and word of mouth soon trashed the company and trust went to an all-time low. How did Kate Hudson solve this problem?

Kate Hudson began to deal with this problem with a three pronged approach. Firstly, the company made communication a clear priority. They upgraded their customer service department so that they could better anticipate and plan for consumer demand. With this knowledge in hand they were better able to keep inventory in stock and the right amounts for the consumer’s needs.

Secondly, Kate Hudson had Fabletics begin to purposefully collect, manage, and respond to several thousand reviews so that the consumer knew Fabletics listened to them and cared about them.

Thirdly, Kate Hudson decided that Fabletics should not go it all alone. The resources needed for hiring your own Facebook expert, data engineers, and web builders was astronomically. Instead, she partnered with Fabletics’ current parent company, TechStyle Fashion Group. Together, they have been able to empower women to be all they can be and to reach the physical potential each of them deserves.

To better help each lady know what gear she needs, Fabletics offers an exceptional Lifestyle Quiz. This quiz is taken in 6 easy steps. The questions range from how active you are to where you prefer exercising to what kinds of exercises are best for you. Each question narrows down your options and begins to show you which gear best fit your needs as you continue the journey of reaching the best you possible.

Susan McGalla is a Prime Example of Female Leadership

There are statistics that show businesses with a diversity of gender have a 15% chance of outperforming other companies while companies that are ethnically diverse have 35% more of a chance to outperform compared to others that are not as diverse. The belief is these kinds of companies have been able to outperform their peers is because they are more welcoming to new ideas. Diversity in the workplace will bring more perspectives to the table and one of the finest examples is Susan McGalla.

McGalla is one of the prime examples of women leaders has proven herself to be highly skilled in her position. For women, reaching a high-level position in the business world is a challenge and it can feel like an uphill battle.

McGalla has credited her success to how she was raised which has made her so at ease with working women and men. She grew up with a football coach dad and two brothers and was not given any breaks just because she was a girl. McGalla had to work for the things she wanted which led her to develop a strong work ethic early on as a little girl. She carried this attitude forward in life and it has helped her to be incredibly successful while also being able to hold multiple, high-level positions in the business world.

Just like in her childhood, McGalla had to earn what she wanted and rose through the ranks of American Eagle Outfitters. When she first started working in these high-level positions all the executives at the top were men. Before she had left the company, she had managed to work her way up to being the president. She then went on to found the P3 Executive Consulting and now holds the esteemed position of Vice President of Business Strategy and Creative Development for the Pittsburgh Steelers.

Bruno Fagali: How to qualify as a lawyer in Brazil

The role of law and lawyers in a society cannot be ignored. Their contribution to issues affecting the society and creating relevant laws and policies is of great importance. They are also a vital point of our society in helping with dispute resolution.

Brazil has a huge number of lawyers, over half a million to be precise. Most of the lawyers practice in the cities of Sao Paulo and Rio de Janeiro. In Brazil, students of law undergo a 5 years degree program. However even after obtaining the law degree one does not immediately qualify to do litigation as a lawyer. A law student is required to sit and pass the bar examination commonly known as Ordem dos Advogados do Brasil. The Brazilian law is mainly drawn from law practices in Portugal, German and French civil laws. Brazil is governed by two main sets of law, the federal and the state laws. However, the federal law supersedes the state law. The federal law is in form of a written constitution.

So, how do find a good lawyer in Brazil? The internet is a vital tool in this case. To find a good lawyer you need not only look at google searches only. It’s important that one goes beyond and conduct a thorough research. This should take care of issues such as how many previous cases have they won, the charges and how committed they are to their work.

Bruno Fagali

The future of the legal industry lies in the hands of upcomimg lawyers who are ready to take the mantle from their seniors. One of these lawyers is Bruno Fagali. Bruno Fagali has been gained prominence for his mastery in the application of the administrative law. Bruno Fagali who is a qualified lawyer in Brazil and who has undergone through the process required by the Brazilian Bar Association has been able to represent clients in courts of law. It his proficiency in the law that has seen Bruno Fagali gain recognition from clients especially those in the corporate sector. Corporates hire Bruno Fagali not only for court cases but also for general counsel when corporations are striking business deals or working on contracts.