Alexandre Gama’s Contributions to Brazil’s Advertising Industry

Introduction

Alexandre Gama is without a doubt among the most prominent and influential Brazilian publicists. In 2016 he became a member of the Global Creative Board. The board comprises only of six advertisement agency leaders from all over the world. The responsibility of these leaders is strategic planning and creation of innovations for the industry. Alexandre Gama is the first and the only Brazilian in the committee. Below are the highlights of some of his previous contributions to the industry

Creation of Neogama Agency

After being in the industry for nearly two decades, Alexandre Gama created Neogama agency. The agency was a quick success, becoming the youngest advertising firm in the country to be receiving Meio & Mensagem’s Agency of the Year Award. It has won a total of 23 Lions at the Cannes festivals.

Personal Attainments

In 2008, Alexandre Gama set the record by becoming the first Latin American to be part of the International Film Jury of the British Foundation. He had served in 2004 as a foreman of the jury, a position he held again in 2013. In 2012, he became a member of the Brazilian Association of Advertising Agencies, BAAP. BAAP supports and promotes the best publicity practices in the industry.

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