In March 2015 as reported by PR Newswire, the CP&B MDC Partners named Lori Senecal as the global CEO of the firm. This is a position that was recently created by the company. Before the appointment, Lori was the president and CEO of the MDC Partner Network. She was also the global executive chairman of the KBS which is a sister shop for MDC.
She will still be operating as the president and CEO of the network. She, however, resigned as the global executive chairman KBS.
In her role as the global CEO, she will be responsible for overseeing the operations of the shop. She will also be in charge of the implementation process for the global growth and expansion strategy. Lori will be working in partnership with Andrew Keller, Richard Pinder, and Steve Erich.
She has extraordinary management experience which in combination with her passion and values has spearheaded the company to greater heights. Through her leadership, the company was recognized by the Advertising Age as the creativity innovators of the year. In a report by Huffingtonpost.com, Lori was also named as the four Agency Executives to Watch in 2016.
Before joining CP&B, Lori served as the president of the McCann Erickson. In 2003, she co-founded the McCann Erickson and also the TAG ideation. She was with the company for four years and six months. She was later promoted to the position of the Global Chief Innovation Officer a position she served in for one year.
Later in 2007, she became the president of the company. She left McCann in 2009 to join the Kirshenbaum Bond Senecal and Partners. For two years, she was the president and the CEO of KBS. She also served as the chairman of the firm from 2012 to 2014. Between September 2014 and March 2015, Lori operated as the president and CEO of the MDC partners and the Global executive chairman of KBS.
Under her leadership, the KBS firm grew tremendously from a 250-person agency to over 900 persons. Crain later recognized it as one of the best places to work in New York. Advertising Age also listed KBS as one of the standout agencies.
Lori has also managed accounts for different companies including Coca-Cola and Nestle.
Lori holds a bachelor of commerce degree in marketing and finance from the McGill University.
Through the course of her career, she has developed different skills including; Marketing strategy, new business development, integrated marketing among others.